Stand out and move up by Scott McKain, Business, Keynote, and Motivational Speaker
You never know precisely which marketing campaigns are going to work, and what will fail to gain traction with its intended audience. However, one out there right now grabbed me, big-time!
With the CEO’s of the Big Three auto manufacturers on Capital Hill with their hat in hand, asking for federal assistance, Hyundai’s new effort seems even all the more remarkable. “Buy a new Hyundai,” the marketing says in essence, “and if you lose your job in the next year, we will take the car back with no impact on your credit.” (more…)
